NBC Sports' PGA TOUR Coverage Achieves Six Consecutive Weekends of Growth

NBC Sports’ coverage of the PGA TOUR has seen a significant increase in viewership over the past six weekends, with audiences on NBC, Peacock, and NBC Sports Digital properties growing steadily. According to official data from Nielsen and Adobe Analytics, Sunday final rounds have played a crucial role in this upward trend, drawing strong peak viewership numbers and increasing engagement across multiple platforms.

From the Mexico Open at VidantaWorld (February 22-23) to the Texas Children’s Houston Open (March 29-30), the PGA TOUR coverage on NBC and Peacock has averaged a Total Audience Delivery (TAD) of 2.2 million viewers over 41 hours of broadcast time. This marks a 10% increase compared to the same six tournaments last year. Furthermore, when excluding the weather-affected coverage of THE PLAYERS Championship, the year-over-year growth jumps to 18%.

Strong Gains in Sunday Final Rounds

Sunday’s final rounds have been a key factor in the viewership surge. Over the six-week span, final-round coverage has averaged 2.7 million viewers, reflecting a 13% increase from 2024. Notably, five of the past six Sundays have witnessed double-digit percentage growth in viewership, further highlighting the increasing popularity of NBC Sports’ PGA TOUR broadcasts.

Notable Viewership Highlights:

• All six final rounds recorded higher peak viewership compared to 2024.

• Five of six final rounds on NBC/Peacock exceeded 3 million peak viewers.

• The final round of the Texas Children’s Houston Open on NBC/Peacock saw a remarkable 41% increase in viewership compared to 2024, with peak viewership hitting 4.3 million.

• The six-week PGA TOUR coverage on NBC/Peacock averaged 2.2 million viewers, up 10% from the previous year.

• THE PLAYERS Championship recorded the highest peak viewership, reaching 6.2 million viewers.

Continued PGA TOUR Coverage on NBC Sports

NBC Sports’ PGA TOUR coverage continues with the Valero Texas Open at TPC San Antonio. The event will be broadcast from Thursday through Sunday across NBC, GOLF Channel, and Peacock. Early-round coverage starts on Thursday and Friday at 4 p.m. ET on GOLF Channel. Weekend coverage will begin at 1 p.m. ET on GOLF Channel before transitioning to NBC and Peacock at 3:30 p.m. ET on Saturday and 2:30 p.m. ET on Sunday.

With steady viewership growth and high engagement levels, NBC Sports’ coverage of the PGA TOUR is proving to be a must-watch for golf enthusiasts. The consistent gains in audience numbers suggest an increasing interest in professional golf, further strengthening NBC Sports’ position as a leading broadcaster for the sport.